Willow Register for More Brand Campaign
Willow Innovations is on a mission to make life easier for all moms through its lifechanging products, including premium wearable breast pumps.
For their Spring 22 brand campaign, they teamed up with comedian and new mom Iliza Schlesinger (as well as a slew of mom-and-baby brands and partners) to develop the Register for More Campaign. This campaign centered around the idea of demanding more for moms, and spanned paid and organic social, email, a brand campaign landing page, and more.
Needless to say, I was pretty pumped to work on this project.
Video
This full-length spot (from the brains of Iliza and ONA agency) formed the hilarious foundation for us to build the campaign upon.
Organic Social
The organic social for this project was So. Much. Fun. From the campaign manifesto to Iliza’s character memes to the brilliant mom “No thank you” cards, I enjoyed every second of crafting this copy.
Site Copy
https://onewillow.com/register-for-more/
The campaign landing page drew visitors in with compelling design and copy—letting moms know that Willow is on their side, with resources, a community, and more.
In addition to the campaign launch email to existing users, we sent a three-email mini series to new users who signed up from the the landing page. These emails helped the campaign build momentum, showed the value of the resources offered, and enticed users to break free from the wall with Willow.
