Woocommerce yours truly campaign

I had the absolute honor of leading WooCommerce’s first-ever paid media campaign, Yours truly. This campaign was borne out of a creative brainstorm in Prague (a dream), and centered in the foundational truth that building a successful brand is intensely personal. WooCommerce is the most flexible, customizable ecommerce platform — so when you build your brand with WooCommerce, it stays yours, truly. This top-of-funnel platform campaign was a massive success, hitting almost 90M impressions and boosting branded search by up to 25% in just a few months. My role spanned concepting, copywriting, and creative direction.

Video

Our customers are our heroes — so it only made sense that our hero asset was a video highlighting three incredibly unique Woo merchants, putting them in the spotlight to share how WooCommerce empowers them to build the exact customer experience they need.

Awareness Ads

Our awareness ads focused on three key value propositions:

You shouldn’t have to compromise on your vision.
WooCommerce gives you more freedom than any other platform.
With Woo, you’re fully in control of everything from your design to your data.

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Retargeting ads

We also launched a series of retargeting ads, sharing case studies and customer success stories within our ideal customer profile.

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Landing page

We hosted our hero video on a dedicated campaign landing page, including clear reasons to believe, social proof, and an easy way to get in touch with our sales team. Click the link above or image below for the full effect.

Video ads

Our 15” and 30” video ads ran on Meta and LinkedIn, and were, unsurprisingly, our top-performing creative.

Audio ads

We even dabbled in podcast ads, running targeted versions of a 15” and 30” ad: one to a more general audience, and one specifically highlighting Woo’s customizability.

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